.YOU MAY certainly not know it, but different typefaces bring about different emotional states. Serif typefaces, with small strokes in the end of characters, are actually often discovered in publications and also newspapers. They appear trustworthy as well as reliable. Sans serif typefaces, which appear, may seem modern-day and casual. Graphic uniformity offers viewers a sense that they know where they stand it helps to create count on. When it comes to The Economic expert, it prepares the tone for our writing.